Mojo’s First Fashion Show – Label Magazine

A body positive fashion show for St. Andrews Uni fashion magazine, Label

A Deconstructed Fairytale.. we don't need the Prince's kiss to wake from society's slumber.

Fox Fashion Show b/w

Label is based in St Andrews, Scotland and was first launched in April of 2016.

All Label shows are designed to be inclusive, innovative projects which celebrate body positivity- something that Mojo strives to represent. The fashion show takes place at the end of their academic year, as the fashion magazine is based in the university at St. Andrews.

This year the theme is ‘A Deconstructed Fairytale’. The intention being to create an exciting, engaging, unconventional and politically charged show which celebrates both the whimsical beauty of fairytales and their darker, more sinister themes, as well as questioning the labels which fairytales represent.

Fox Fashion Show front
Wrap + DMC white front
Strong Geo Set Fashion Show
Georgia Set & DMC bra on the Catwalk
Catwalk picture - extended arm pose the Georgia Set
Back of Georgia Set & DMC Bra

The founder of Label, Jo, interviewed me about my brand and what inspires my designs. Read our conversation below, then head over to their site to see the other great events they put on.

Mojo: Lingerie for the Kickass Inside You

We recently had the pleasure of showcasing Mojo’s fabulous designs on the Label runway. Afterwards, Jo had the opportunity to speak with Molly about where her inspiration comes from and what motivates her to create such unique underwear. If you love her collection as much as we do, then grab yourself a cheeky bargain with the discount code: ThanksLabel15. 


What was the inspiration behind Mojo lingerie?

Mojo started when I was shopping for bras on the high-street and not being fully satisfied with fit/design, also a lot of bras at the time had SO much padding. I’m more of a soft/wireless girl myself. I tried making some at home and started to enjoy it so much I decided to open at Etsy shop!

Where did the name come from?

‘Mojo Lingerie’ comes from a nick name as a child and from the slang meaning charm and sex appeal.

What does body positivity mean to you?

To me body positivity means not feeling guilty over everyday activities such as eating! It also means supporting other people, by complimenting them, and meaning it, and changing the language we use to stop punishing ourselves.

Who are you designing for?

Mainly my designs come from what I’d feel sexy in, but it’s for anyone who wants to feel comfortable and confident everyday, no matter what they’re up to.

Where do your ideas come from?

From when I can’t sleep at night, I design things that make me feel confident- well fitting underwear can change your whole demeanour!

What do you most want people to know about your brand?

That I’m a one woman show, making every order to individual measurements, for no extra cost. That all fabrics are sourced in the UK/EU and ethically handmade in my studio.

Where do you see it going in the future?

In the future I hope to release lingerie patterns of my collections as well as offering ready to wear items.

See more HERE.

Keep ya Mojo marras xo

Catwalk picture - Strong Pose in the Georgia Set
Georgia Set & DMC bra on the Catwalk
Fox Harness on the Catwalk
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